Cheap Chic

The trend for couture designers to appeal to the masses is becoming more popular. Stores like target have made is affordable for “normal people” to buy clothing from Massimo, Isaac Mizrahi, and Cynthia Rowley. Trends for cheap couture clothing are being seen everywhere. The store H&M in particular has become very popular over the recent year for offering runway-inspired clothing to the masses at affordable prices. H&M has also teamed up with famous designers such as Carl Lagerfeld of Chanel & Fendi to design clothing for their stores.

What is taking the masses by storm is the H&M and Stella McCartney collaboration. Their new Christmas/holiday collection was launched this month and has become a major hit. In California people were lining up overnight to get first dibs on the collection. "It's all about Stella," one shopper told KRON 4's Dean Kendrick talking about designer Stella McCartney. "Her clothes are fabulous. Her stuff is a little bit more vintage oriented and unique. That's always a plus when you find fashion that's unique."

In London Stella’s clothing line is sold out and people are going crazy. There are so popular that people are selling the clothes on EBAY for approximately four times the amount they originally sold for…so long for cheap chic.

“The limited edition T-shirts are now going for £59 - four times the original £14.99 price tag. H&M's silk wrap dress is going for £102 - nearly twice as much as the £59 it cost in store, but still a fraction of the cost of original Stella McCartney designs.” ”Stella's trademark skinny jeans are being auctioned for £99 - two-and-a-half times the High Street price of £39.99 while a metal belt was marked up from £19.99 to £35.” ”Other items up for grabs on the internet auction site include McCartney's take on the noirish trenchcoat selling at £122 up from £79.99 and a tuxedo jacket that H&M sold up as of £59.99 to £85.”

References:

http://www.lse.co.uk
http://www.kron4.com/Global/story.asp?S=4146175&nav=5D7l