Marketing Ideas

Hi Everyone,

I hope you enjoyed the bit on fashion I wrote about. In response to Nguyen's comment I would also love to learn about fashion in Vietnam. Now, here is more about the company I work for, they are a manufacturer of clothing of all sorts (cotton, polyester, linens, blends, etc.), more specifically, 40's & 50's poplin, 60's cambric, voiles and rubia. The possibility is endless, they can manufacture and create any kind of designs on garments/shirts/uniforms and other finished products such as table cloths, etc. with in-house fabric manufacturing.

The current distribution setup consists of the company supplying to other middle men who then finally sell their products to big retailers, wholesalers, etc. in USA and Europe. What I am trying to do is to eliminate the middle man in India, and reach directly to buyers in USA and Europe. The goal is to pass on the savings to the final consumers.

I am inviting people to suggest ideas on marketing in the B2B sector, also ideas on how to attract VCs are welcome. This company is over two decades old and has an excellent reputation. The main goal is to create awareness of this company in the US and to establish long-term business relations.